ANALYSE DER KONNOTATIVE BEDEUTUNG DER ANZEIGEN AUF DAS DATINGWEBSITE WWW.HELGA.DE

Abstract

Of the background can be formulated two issues , among others : ( 1 ) whether the connotative meaning that appears in the choice of words , phrases , sentences man connotative used in advertising advertisers on the site dating website dating www.helda.de ? . The objectives of this study were ( 1 ) to describe the connotative meaning in the choice of words , phrases , sentences man bersifatkonotatif used in advertising advertisers on the site dating website dating www.helda.de . Data in the form of research , ad copy dating website www.helga.de and analyzed based on the theory of semiotics Barthes . In the description in Chapter IV after the analysis of the connotation theory connotations with Barthes found the sentences that are connotative meanings that contain the advertiser's side of the character , the character of the woman who wants advertisers , advertisers hope and desire that implied to get a partner, a family , and had issue . advertisers also use words that imply Wünschen suchen and hopes , desires and solicitation of advertisers.

Keywords : Advertising Houses , man , connotative meanings