TAG : Atribut Produk Dan Keputusan Pembelian


PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN HELM MEREK INK JENIS OPEN FACE (Studi pada Siswa SMK Negeri 1 Magetan)


Abstract


In the era of globalization, business development has been marked by various types of competition. To meet increased competition from the company to implement a marketing program established in the marketing mix consists of product, price, place and promotion. While consumer products is an important consideration before making a purchasing decision. Product attributes are inherent to a product. Hypothesis testing by t test showed that the free variables that significantly influence the purchase decision is the design, brand and quality. While the price does not significantly influence the decision to purchase brand ink type open face helmet in students of SMK Negeri 1 Magetan. Then, through the F test is known that the product attributes significantly influence the dependent variable (INK brand purchase decisions helmet type open to students of SMK Negeri 1 Magetan).

 

Kata Kunci: Atribut Produk dan keputusan pembelian,



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