Alifia, H. and Dewi, P.A.R. 2022. THE EFFECTIVENESS OF GREEN MARKETING COMMUNICATION STRATEGY ON GARNIER PRODUCT PURCHASE DECISIONS: (Study on Generation Z in Surabaya City About Garnier Green Beauty). The Commercium. 5, 2 (Jul. 2022), 294–304. DOI:https://doi.org/10.26740/tc.v5i2.47872.