ALIFIA, Hening; DEWI, Putri Aisyiyah Rachma. THE EFFECTIVENESS OF GREEN MARKETING COMMUNICATION STRATEGY ON GARNIER PRODUCT PURCHASE DECISIONS: (Study on Generation Z in Surabaya City About Garnier Green Beauty). The Commercium, [S. l.], v. 5, n. 2, p. 294–304, 2022. DOI: 10.26740/tc.v5i2.47872. Disponível em: https://ejournal.unesa.ac.id/index.php/Commercium/article/view/47872. Acesso em: 5 jul. 2025.