Alifia, Hening, and Putri Aisyiyah Rachma Dewi. “THE EFFECTIVENESS OF GREEN MARKETING COMMUNICATION STRATEGY ON GARNIER PRODUCT PURCHASE DECISIONS: (Study on Generation Z in Surabaya City About Garnier Green Beauty)”. The Commercium, vol. 5, no. 2, July 2022, pp. 294-0, doi:10.26740/tc.v5i2.47872.