https://ejournal.unesa.ac.id/index.php/Commercium/issue/feed The Commercium 2024-02-29T01:42:58+00:00 Mutiah mutiah@unesa.ac.id Open Journal Systems https://ejournal.unesa.ac.id/index.php/Commercium/article/view/58356 IMPLEMENTASI DIGITAL MARKETING LAYANAN JASA KURIR JASKU DI MADURA 2024-01-16T06:07:31+00:00 Mohammad Rifqie Zidane Maghrobie mohammad.19063@mhs.unesa.ac.id Puspita Sari Sukardani puspitasukardani@unesa.ac.id <p><span class="fontstyle0">Hadirnya digital marketing semakin memudahkan para pengusaha untuk memasarkan produk atau layanan jasa mereka. Layanan Jasa Kurir atau yang lebih dikenal sebagai Jasku memanfaatkan sosial media sebagai kebutuhan mereka dalam memasarkan layanan mereka secara digital agar semakin dikenal luas oleh masyarakat Madura. Tujuan dari penelitian ini untuk dapat memahami implementasi digital marketing yang dilakukan oleh layanan Jasku di Madura. Penelitian ini merupakan penelitian kualitatif dengan menggunakan teori digital marketing, terkhusus pada konsep Social media marketing (SMM). Data pada penelitian ini diperoleh melalui wawancara secara mendalam kepada owner layanan Jasku, tim kreator layanan Jasku serta tambahan data dari dua konsumen layanan Jasku, pengamatan pada sosial media layanan jasku, dan dokumentasi. Hasil dari penelitian ini adalah layanan Jasku menggunakan tiga sosial media, yaitu Instagram, WhatsApp, dan Tiktok sebagai bentuk pemasaran secara digital mereka. Adanya pembagian pengalaman secara sukarela oleh konsumen juga menjadi pemasaran secara sukarela pada layanan Jasku. Hambatan pada implementasi pemasaran digital yang dilakukan Jasku ada pada kurangnya informasi mengenai layanan digital di masyarakat Madura sehingga seringkali terjadi kesalahan komunikasi antara layanan Jasku dengan konsumen.</span> </p> 2024-01-16T06:07:31+00:00 ##submission.copyrightStatement## https://ejournal.unesa.ac.id/index.php/Commercium/article/view/58591 COMMUNICATION PATTERNS OF SINGLE MOTHERS IN THE EDUCATION OF ADOLESCENT CHILDREN IN MOJOKERTO 2024-01-24T03:38:14+00:00 Salsabila Karina Putri salsabilakp01@gmail.com Mutiah S.Sos., M.I.Kom. mutiah@unesa.ac.id <p>In 2022, there will be 4,253 couples in Mojokerto who will divorce, the causes are quarrels, economic<br>problems, polygamy and apostasy. Jetis District in Mojokerto has the highest divorce rate, which has an<br>impact on the increasing number of single parents. Divorce not only has an impact on husband and wife,<br>but also on children, especially teenagers. The impact includes feelings of insecurity, loneliness, and<br>feelings of guilt in children. Researchers used a qualitative approach with phenomenological methods<br>and three communication patterns, namely, Authoritarian, Authoritative, and Permissive. The research<br>results showed that of the 6 single parents studied, the family communication patterns applied varied,<br>including Authoritarian, Authoritative, and Permissive. This research aims to understand how single<br>parent mothers' communication patterns influence their relationships with their teenage children and the<br>formation of teenagers' self-concept. In facing the challenging teenage years, effective communication<br>between single parents and children is very important to ensure healthy development and a good<br>relationship between the two. The research results showed that of the 6 single parents in Jetis, Mojokerto,<br>there were variations in the family communication patterns they adopted. Most use authoritative patterns&nbsp;which have been proven to be effective in educating teenagers. proven authoritative, suitable for use by<br>single parents educating teenage children.</p> 2024-01-24T03:38:14+00:00 ##submission.copyrightStatement## https://ejournal.unesa.ac.id/index.php/Commercium/article/view/58609 COMMUNICATION ON EMPOWERMENT OF JOINT BUSINESS GROUPS (KUBE) BY THE PROBOLINGGO REGENCY SOCIAL SERVICE 2024-01-25T07:26:31+00:00 Efdon Dwy Candra efdondwy.19046@mhs.unesa.ac.id Awang Dharmawan awangdharmawan@unesa.ac.id <p>Poverty is one of the problems in Probolinggo Regency, the Probolinggo Regency Social Service has made various efforts to reduce the level of poverty. One of them is through a Joint Business Group (KUBE)-based empowerment program such as that carried out for the Harapan Family KUBE in Asembagus Village, Kraksaan District, Probolinggo Regency. The success of this program in reducing the level of poverty is closely related to the empowerment communication carried out by the Probolinggo Regency Social Service. In this regard, the aim of this research is to determine the empowerment communication applied in the KUBE Keluarga Harapan empowerment program so that it can be as successful as it is now using Miles and Huberman's analysis and Wilbur Schramm's communication theory.. This research is qualitative research with a case study method. Data was obtained from interviews, observation and documentation. The results of this research show that the KUBE-based empowerment program carried out by the Probolinggo Regency Social Service uses the concept of participatory empowerment communication. Coordination carried out with various parties gave rise to consensus and synergy in making the program a success. Group mentors also build good relationships with the group they accompany so that it has an impact on the survival and sustainability of the group.</p> 2024-01-25T07:26:31+00:00 ##submission.copyrightStatement## https://ejournal.unesa.ac.id/index.php/Commercium/article/view/58629 PERSEPSI REMAJA TENTANG TVRI JATIM SEBAGAI MEDIA PENYIARAN PUBLIK LOKAl 2024-01-27T07:13:01+00:00 Muhammad Fawwaz Wildani Muhammadfawwaz.19010@mhs.unesa.ac.id Awang Dharmawan awangdharmawan@unesa.ac.id <p>The development of information technology and information signifies the progress of mass media, such as television. The</p> <p>television industry in Indonesia has experienced rapid growth, with the emergence of various local to national television</p> <p>stations competing to meet public interests. With digital advancements, teenagers' interest in watching television tends to</p> <p>decline due to the presence of new media platforms with easier access. Adolescents prefer digital content such as social</p> <p>media and streaming videos over watching television, especially considering the presentation of content.Given these</p> <p>issues, the researcher aims to understand teenagers' perspectives regarding public television in the era of social media.</p> <p>This study aims to explore teenagers' perceptions of TVRI as a local public broadcasting media. The concept of perception</p> <p>used in this research is derived from Deddy Mulyana's book, encompassing three processes: sensation, attention, and</p> <p>interpretation. This is a qualitative research study utilizing a case study method. Data collection is obtained through Focus</p> <p>Group Discussions (FGD).The findings of this research indicate that, from the perspective of teenagers, TVRI Jawa</p> <p>Timur's programs still require the development of innovative content to capture their interest. The process of forming</p> <p>perceptions among teenagers aligns with the concept outlined by Deddy Mulyana, involving sensation, attention, and</p> <p>interpretation.</p> 2024-01-27T07:13:01+00:00 ##submission.copyrightStatement## https://ejournal.unesa.ac.id/index.php/Commercium/article/view/58723 ANALISIS RESEPSI PRIA TERHADAP ISU ABUSIVE RELATIONSHIP DALAM DRAMA KOREA NEVERTHELESS 2024-01-31T05:33:44+00:00 Afifa Arini Rachmawati afifa.19020@mhs.unesa.ac.id <p>Kemajuan teknologi yang terus berkembang pada masa ini, membuat film lebih menarik minat penonton <br>sehingga dapat mempengaruhi perilaku dan nilai masyarakat melalui tampilan audio visual yang <br>menarik. Drama Korea “Nevertheless” merupakan drama yang memberikan edukasi bagi anak muda <br>generasi saat ini. Drama Korea “Nevertheless” tidak lepas dari intrik masalah isu abusive relationship sosial <br>yang terasa realistis, yaitu tentang penguasa yang memanfaatkan pasangan dan kelemahan pasangannya. <br>Penelitian ini bertujuan untuk mengetahui pemaknaan khalayak sebagai generasi muda terhadap isu <br>abusive rekationship dalam Drama Korea “Nevertheless”. <br>Penelitian ini menggunakan metode analisis resepsi, dengan pendekatan deskriptif kualitatif. Teknik <br>pengumpulan data dalam penelitian ini adalah dokumentasi dan wawancara mendalam terhadap tujuh <br>informan laki-laki di Surabaya dan/ atau sekitarnya. <br>Hasil penelitian ini menunjukkan bahwa makna yang dihasilkan oleh khalayak dari proses ‘meaning <br>structure 1’ dan ‘meaning structure 2’ tidak identik secara langsung. Latar belakang pendidikan, budaya, <br>dan pengalaman menjadi faktor yang signifikan dalam menentukan kategori yang tepat untuk <br>menempatkan posisi khalayak. Dari tujuh informan yang telah diwawancarai pada penelitian ini, <br>ditemukan lima dalam posisi dominan, dua dalam posisi negosiasi, dan tidak ditemukan informan pada <br>posisi oposisi. Pada penelitian ini menunjukkan bahwa apa yang ditampilkan oleh Drama Korea <br>“Nevertheless” dalam menyajikan nilai isu abusive relationship berhasil memberikan edukasi tentang <br>hubungan yang tidak sehat dan disetujui oleh para informan.</p> 2024-01-31T05:33:44+00:00 ##submission.copyrightStatement## https://ejournal.unesa.ac.id/index.php/Commercium/article/view/58753 PENGARUH SOCIAL MEDIA MARKETING PADA INSTAGRAM STASIUN DANGDUT JTV TERHADAP BRAND AWARENESS JTV SURABAYA 2024-02-04T03:12:53+00:00 Azizah Dwiputri Harydar azizahdwiputri.19051@mhs.unesa.ac.id Vinda Maya Setianingrum vindasetianingrum@unesa.ac.id <p>Tujuan penelitian ini adalah untuk mengetahui apakah terdapat pengaruh yang signifikan antara <em>social media marketing</em> pada Instagram Stasiun Dangdut JTV terhadap <em>brand awareness</em> JTV Surabaya. Metode penelitian dalam penelitian ini adalah dengan menggunakan pendekatan kuantitatif deskriptif dengan metode penelitian analisis pengaruh. Penelitian ini bermaksud untuk mengetahui optimalisasi dari adanya <em>social media marketing</em> yakni dengan mengukur tingkat <em>brand awareness</em> yang telah didapatkan oleh pengikut Instagram Stasiun Dangdut JTV Surabaya. Hasil penelitian menunjukkan program televisi lokal Stasiun Dangdut JTV Surabaya telah memanfaatkan media sosial Instagram miliknya dengan baik sehingga dapat mempengaruhi pengikutnya yakni menimbulkan kesadaran merek tahap akhir yaitu Puncak Pikiran <em>(Top of Mind)</em> hingga dapat memasukkan merek JTV Rek (Surabaya) ke dalam kategori pelopor program dangdut stasiun televisi lokal.</p> 2024-02-04T03:12:53+00:00 ##submission.copyrightStatement## https://ejournal.unesa.ac.id/index.php/Commercium/article/view/58879 CO-BRANDING STRATEGY BETWEEN AZARINE AND MARVEL TO INCREASE PRODUCT SALES 2024-02-27T02:33:34+00:00 Marsa Faaiza Hardiyanti marsa.19073@mhs.unesa.ac.id Mutiah, S.Sos., M.I.Kom. Mutiah@unesa.ac.id <p>Co-branding strategies have become a popular approach for companies to increase the visibility and sales of<br>their products by leveraging the strength of established brands. In this context, this research explores the <br>collaboration between Azarine, a leading cosmetics brand, and Marvel, an entertainment company widely <br>known for its iconic superhero characters. This research aims to analyze the co-branding strategy used by <br>Azarine and Marvel and its impact on product sales. The research method used is case analysis by collecting <br>data from various sources including interviews with company management and consumer surveys. The <br>analysis results show that the collaboration between Azarine and Marvel has succeeded in creating unique <br>cosmetic products with a superhero theme that are liked by fans of both brands. Integrated marketing strategies, <br>including social media campaigns, advertising, and promotional appearances at special events, have been <br>effective in increasing brand awareness and consumer interest.</p> 2024-02-27T02:33:34+00:00 ##submission.copyrightStatement## https://ejournal.unesa.ac.id/index.php/Commercium/article/view/58914 PENGARUH PESAN PSYCHOLOGICAL PRICING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK FASHION WANITA DALAM E-COMMERCE SHOPEE 2024-02-29T01:42:58+00:00 Rama Febryanta Arjana rama.19054@mhs.unesa.ac.id Fitri Norhabiba fitrinorhabiba@unesa.ac.id <p>This research aims to finds put how psychological pricing messages influence consumer purchasing decisions for women’s fashion products on Shopee. The Research sample was residents of the city of Surabaya who were aged 17-25 years old and had purchased fashion products on the Shopee in the last 3-4 months. This research uses quantitatives approach and to collect data using the method of distributing questionnares which are distributed to respondents who comply with the research criteria. The data analysis technique used&nbsp; in this research is simple linear regression analysis with the f test (simultaneous). The research results show data that psychological pricing messages have an influence on purchasing decisions for women’s fashion products by 0,446 or 44,6%, which if rounded up becomes 45%. Based on the results of data analysis, it can be also concluded that psychological pricing messages have a significant influence on purchasing decisions for women’s fashion products&nbsp; in Shopee. It’s also hoped that this research can become a source of literature and reference related to marketing communication strategies by students, institutions and the general public.</p> 2024-02-29T01:42:58+00:00 ##submission.copyrightStatement##