The Commercium The Commercium Jurnal Ilmu Komunikasi yang merupakan jurnal online untuk mahasiswa yang diterbitkan oleh Program Studi S1 Ilmu Komunikasi UNESA. Jurnal yang terbit empat bulan sekali ini memuat hasil-hasil penelitian di bidang Ilmu Komunikasi. Universitas Negeri Surabaya en-US The Commercium 2809-591X VOCATIONAL MIDDLE SCHOOL TEACHER COMMUNICATION STRATEGIES IN APPLYING ONLINE LEARNING (CASE STUDY AT SMK NEGERI 3 BEKASI CITY) The Covid-19 pandemic in Indonesia has had an impact on various sectors. In the education sector, the government decided to shift online learning from elementary to tertiary levels. With this policy, teachers must develop communication strategies so that online learning can run effectively. The purpose of this study was to determine the communication strategies used by teachers of SMKN 3 Bekasi City in online learning. This research uses a qualitative approach with a case study method. Data collection was done through direct interviews and observation. Interviews were conducted with teachers of productive subjects in each study program, and observations were made in online classes held by each department. The results of this study indicate that the communication strategies used by SMKN 3 Bekasi City teachers in the application of online learning are as follows: (1) Using the lecture method to convey messages in online classes held in educational applications, such as zoom and google meet. (2) Using video and PPT media to assist the learning process. (3) Discuss with students before and after class as a form of interaction. (4) Carry out tests or quizzes as learning assessments through electronic communication channels, such as google forms and quiziz. Fajar Rizki Mulyana ##submission.copyrightStatement## 2021-12-06 2021-12-06 5 01 1 9 Positioning of Persebaya Store in forming a Fashion Lifestyle This study aims to identify and describe the positioning of Persebaya Store in forming a fashion lifestyle, using case study methods and descriptive qualitative research types. Researchers conducted observations and interviews with the marketing communications division of the Persebaya Store, the shopkeeper of the Persebaya Store, and a Bonek from the journalist Analysis of data findings based on indicators of positioning and communicating positioning through the marketing mix. The results of this study indicate that Persebaya Store is positioning to form a fashion lifestyle, through product design using a minimalist design that creates an elegant impression, so that it can be used flexibly. Persebaya Store makes local fashion brands a trend, inspiration on product design and promotional content creation. The establishment of the physical outlet Persebaya Store, apart from being a place of sale, is also used as a gathering place for Bonek with various concepts that are presented, with the aim of attracting the attention of consumers. The participation of the Surabaya Fashion Parade event allows Persebaya Store to position the brand in the minds of potential consumers that Persebaya Store's products are no less cool and can compete with other fashion brands. Fathoni Bayu Auzan ##submission.copyrightStatement## 2022-01-13 2022-01-13 5 01 44 55 STRATEGI PROMOSI SEBAGAI UPAYA OPTIMALISASI PENINGKATAN JUMLAH PELANGGAN “CAK ED DELIVERY” LAMONGAN This study aims to identify and describe the promotion strategy, which is carried out by local online transportation service Cak Ed Delivery Lamongan, to increase the number of customers. By using case study methods and qualitative research types. Researchers conducted observations and interviews based on data obtained from primary data sources, namely the owner of Cak Ed Delivery, Cak Ed Delivery workers, and collaborating partners. Then analyze the data findings with marketing mix theory. The results of this study indicate that the marketing communication strategy is the main basis for local start-up Cak Ed Delivery through promotional activities on social media, giving free vouchers, holding giveaways and collaborating with various partners. As a local start-up, Cak Ed Delivery strives to develop business and compete with competitors in the same field in Lamongan, by providing solutions to address the needs of the Lamongan community, through the services offered and adapting to Lamongan environmental conditions. Zida Gusti Ushoifiroh ##submission.copyrightStatement## 2022-01-17 2022-01-17 5 01 56 67 Analisis Jaringan Komunikasi Community Development Program Kampusng Tangguh Plus Peduli Anak Kelurahan Wonokusumo Kota Surabaya The focus of this research is the role of communication networks in community development, especially in the issue of child protection which is a problem in developing countries. This study presents an analysis of how the efforts of the child care village task force actor in obtaining the information needed through a communication network approach. Communication networks are used to identify the role of community development because communication networks can describe actor relationships that cause individuals to be encouraged to interact. The research objectives are (1) to analyze the structure of the communication network and identify the roles of actors. (2) explain how the communication network in community development is to form a social program for a tough village to care for children. This study uses a quantitative approach by distributing questionnaires to 37 communication actors using a small group sample. The results showed that (1) the network structure is centralized with a low level of connectedness between actors, the role of actors is dominated by actors Kustana, Ali, Ernawati, Sujali, Nancy, and Didid. (2) The communication actor is dominated by individuals who have homophilic characteristics, the formation of a tough village program is based on two mechanisms, namely the selection process and social influence. Keywords: Communication Network, Community Development, Child Protection Lukyta Dewantari ##submission.copyrightStatement## 2022-01-17 2022-01-17 5 01 83 94 REPRESENTATION OF DEPRESSION IN THE FILM TITLED "LATER WE TELL ABOUT TODAY" Abstract Film is still the people's choice as a medium of entertainment. In addition, films are also used as tools construction of social reality. Many viewers think that what is presented in film is a picture of social reality. One of the constructions depicted by the film is depression. An example of a film that depicts depression in family members is "Later We Tell About Today". The film entitled "Later We Tell About Today” is one of the works of director Angga Dwimas Sasongko which was adapted from Marcella FP's novel with the same title. This research uses Ferdinand De Saussure's semiotic theory. This theory states that a sign is composed of two parts, namely the signifier and the signified. This research using a qualitative approach, constructivism paradigm, and semiotic analysis methods. Data collection was taken from a movie scene entitled "Later We Tell About Today". That scene taken is a story that represents the psychological, physical, and social characteristics of depression from each character played by the actor. The results of this study describe the representation of depression in the film titled "Later We Tell About Today" depression is experienced by members family. Father and Mother experience psychological depression in the form of feelings of sadness, anxiety, or emptiness that continously. Angkasa experienced physical depression in the form of difficulty making decisions. Whereas Awan and Aurora experience social depression in the form of decreased daily activities and interests (interestingself, aloof, and lazy) and irritability. Keywords: Film "Later We Tell About Today", Semiotics, Depression Nissa Akfiika Setioningtyas ##submission.copyrightStatement## 2022-01-20 2022-01-20 5 01 95 113 PEMAKNAAN BRAND CHINA (Studi Fenomenologi Pada Millennial Pengguna Mobil Wuling di Surabaya) This study examines how the meaning of informants regarding a brand originating from a particular country. The purpose of this study was to find out and describe the behavior or phenomena that exist in society, especially Surabaya residents about the millennial's perception or view of a new automotive brand from China named Wuling in Indonesia. The background of this research is the rise of Wuling car users in the city of Surabaya, considering stereotype of China's image on negative aspect of product quality. Therefore, the researcher wants to know the background of users who consume Wuling brand and how they perceive Wuling brand and the current state of China. This study uses a qualitative method with a phenomenological approach. Data collection techniques with interviews, participant observation, and literature study. The results obtained from interview process of informants indicate that negative stereotypes about China, which is famous for its counterfeit products with low prices and quality, have begun to erode over time and China's efforts to improve it, one of which is by presenting Wuling products so that consumers have perspectives and meanings. positive towards Wuling and China. Keywords: Brand Image, Country of Origin, Consumer Behavior Alda Mega Yuniar ##submission.copyrightStatement## 2022-01-17 2022-01-17 5 01 68 82 The Influence Of Brand Activation Through Instagram @Msglowbeauty on Reseller Engagement in Ms.Glow Products The presence of social media brings benefits for beauty product businesses in implementing brand activation strategies. Brand activation is implemented through the use of content that can improve the relationship between brands and customers, so that companies are able to build partnerships by inviting loyal customers to become resellers. The owner of the MS.Glow brand also did the same thing through their Instagram account, namely @msglowbeauty, where the brand activation strategy that has been implemented accidentally creates reseller engagement on MS.Glow products. This study aims to examine the significant influence of brand activation through instagram @msglowbeauty on reseller engagement in MS.Glow products. Based on the concept of customer engagement, reseller engagement is defined as a process that involves cognitive, emotional and behavioral activities shown by a reseller through interactions with brands such as purchasing, using or reselling products. This research is included in the type of quantitative research with a survey method. The sampling technique used purposive sampling with a total of 100 respondents, who were identified as MS.Glow resellers in East Java. Based on the results of data analysis used Spearman Rank Correlation, the correlation coefficient value was 0.740 and a significance number was 0.000 <0.05. Therefore, it can be stated that brand activation through Instagram @msglowbeauty had a significant influence on reseller engagement in MS.Glow products. Deby Nur Winda Sari ##submission.copyrightStatement## 2021-12-10 2021-12-10 5 01 10 19 PENGARUH PENGGUNAAN MEDIA SOSIAL TIKTOK @ERIGO.STORE TERHADAP KEPUTUSAN PEMBELIAN PRODUK ERIGO. Penggunaan media sosial dalam pemasaran produk pada era sekarang sangat diminati oleh berbagai pelaku usaha agar dapat menarik pengguna dalam melakukan pembelian produk. Salah satunya yaitu clothing line Erigo dengan platform media sosial Tiktok Penelitian ini memiliki tujuan untuk mengetahui pengaruh penggunaan media sosial Tiktok terhadap keputusan pembelian dari produk Erigo. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode survey. Teknik pengambilan sampling menggunakan teknik purposive sampling dengan sampel sebanyak 100 responden telah diidentifikasi sebagai konsumen Erigo yang telah membeli produk serta mengetahui akun Tiktok Teknik pengumpulan data dengan menyebar link kuisioner melalui Google Form yang disebar secara online serta perhitungan score data menggunakan Skala Linkert. Berdasarkan hasil analisi data menggunakan model regresi linear sederhana uji-t dan hasil model summary, peneliti menemukan bahwa terdapat pengaruh positif penggunaan media sosial Tiktok terhadap keputusan pembelian produk Erigo namun bersignifikansi rendah hanya sebesar 15,7% dan sisanya dipengaruhi oleh faktor lainnya. Akhmad Yasin Rizki Nahari Gilang Gusti Aji ##submission.copyrightStatement## 2021-12-30 2021-12-30 5 01 20 30 STUDI FENOMENOLOGI JURNALIS LOKAL SURABAYA DALAM MENJAGA INDEPENDENSI DAN KEPENTINGAN PUBLIK SAAT MELIPUT BERITA DI MASA PANDEMI Situasi pandemi saat ini memberikan tantangan lebih kepada para jurnalis untuk mampu menyampaikan berita kepada publik akan informasi terkini. Surabaya dan Jawa Timur di masa pandemi ini sangat disoroti akan kasusnya yang naik serta penanganan dari pemerintahnya. Fenomena tersebut membuat independensi jurnalis lokal mengalami lebih banyak tekanan saat meliput di masa pandemi. Penelitian ini bertujuan untuk mengetahui bagaimana pengalaman jurnalis lokal di Surabaya dalam mempertahankan independesi saat meliput di masa pandemi. Menggunakan metode kualitatif dengan pendekatan fenomenologi dalam mengumpulkan pengalaman peliputan berita di masa pandemi, yang mana banyak tantangan terhadap independensi jurnalis. Hasil penelitian ini berasal dari proses wawancara mendalam kepada jurnalis lokal Surabaya. Menggunakan Teori Shoemaker dan Reese, nantinya dapat dilihat adanya tekanan dari pihak internal dan eksternal media hingga agenda peliputan yang memengaruhi seberapa besar keberpihakan kepada publik dan independensi jurnalis lokal Surabaya dalam menjalankan tugasnya meliput berita di masa pandemi. Ahmad Rezatriya Belani Gilang Gusti Aji ##submission.copyrightStatement## 2022-01-13 2022-01-13 5 01 31 43