OKSANA KHOIRUNNIDA; GHEA SEKAR PALUPI. Application of Market Basket Analysis to Optimize Marketing Strategies in MSMEs Diah Cookies. Journal of Emerging Information Systems and Business Intelligence (JEISBI), [S. l.], v. 6, n. 2, p. 141~154, 2025. DOI: 10.26740/jeisbi.v6i2.70068. Disponível em: https://ejournal.unesa.ac.id/index.php/JEISBI/article/view/70068. Acesso em: 16 dec. 2025.