PERANCANGAN MEDIA PROMOSI USAHA CATERING KEMANGI DI SIDOARJO

Abstract

Kemangi Catering is an MSME in Sidoarjo engaged in catering and snack box services. Although it offers diverse products with good quality, its promotional activities have been limited to word-of-mouth communication, WhatsApp, and simple brochures, resulting in limited market reach and low brand awareness. This study aims to design promotional media that are more communicative, structured, and consistent in order to strengthen brand image and expand market reach. The design method employed a qualitative approach through interviews, observation, documentation, literature study, as well as SWOT and USP analysis. The resulting promotional media consist of main media such as Instagram feed, Instagram Story, poster, and X-banner, supported by WhatsApp Business catalog, brochure, sign name, and product labels. The design adopts a visual concept emphasizing a delicious, practical, and elegant impression through product photography, the use of purple, white, and cream colors, and consistent typography. The final design is expected to improve visual communication effectiveness, strengthen brand identity, and help Kemangi Catering compete with similar culinary businesses.