KALIMAT DEKLARATIF DALAM IKLAN MCDONALD

  • Prahoro Yudo Purwono Universitas Negeri Surabaya
  • Agus Ridwan Universitas Negeri Surabaya

Abstract

The purpose of this research is to describe declarative sentence forms in McDonald's advertisements with a
focus on the study of the concept of declarative sentences and neutral and emotional declarative sentence
constructions according to the study of syntactic stylistics. The research method used is a qualitative
method with the theory of Sowinski, Schmid, Welke, and Duden. The object studied was 6 sentences in
McDonald's advertisements with declarative sentence types found on the official McDonald's Instagram
account in Germany. The results showed that in the front line (Vorfeld) in the declarative sentence with
neutral construction, it was filled with constituents that had a function as the subject, while in the front line
(Vorfeld) in the declarative sentence which had emotional construction tended to be filled by constituents
other than the subject, namely the object and adverb.

Published
2021-07-03
Section
Articles