FUNGSI DAN MAKNA PERSUASIF DALAM IKLAN PARIWISATA http://www.dertour-reisebuero.de/

Abstract

In this study, the data source is taken from 5 German-language tourism ads on www.dertour-reisebuero.de. The purpose of the study is to describe the function and meaning of persuasiveness in tourism advertising www.dertourreisebuero.de. The data of this study is a sentence in the ad der Touristik. The research method used is qualitative descriptive with the technique of listening and recording. The theory used is the theory of Keraf, Janich, Bussman, and Jakobson. The results showed that the 5 ADs have Appelative, Referential, Expressive, Poetic and Metalinguistic functions. Functions that tend to be more are Referential, Appelative, and Expressive functions. This is because der Touristik tourism advertising has the intention to invite and provide information related to the tours offered. Persuasive meaning found there are more denotative meanings than connotative meanings. This is because the ad is more to interpret the meaning through the primary meaning of the dictionary.