Ardy, W.A.P. 2025. The Effect of Content Marketing on Purchase Intention With E-Wom as A Mediation Variable on Hanasui Products in Tiktok Shop (Case Study On Generation Z). Journal of Digital Business and Innovation Management. 4, 2 (Jul. 2025). DOI:https://doi.org/10.26740/jdbim.v4i2.70864.