Agustina, D. A., & Arifah, I. D. C. (2025). Unveiling the Impact of AI-Driven Marketing on Customer Experience and Purchase Intention: A Systematic Literature Review Using Python-Based Bibliometric Analysis. Journal of Digital Business and Innovation Management, 4(2). Retrieved from https://ejournal.unesa.ac.id/index.php/jdbim/article/view/70819