Raynaffan Prasadja, Dalimunthe, A. K. A.-M., Achmad Farhan Prasojo, & Mokhamad Mirza Rizky Sahara. (2026). The Role of Media and the Effectiveness of Influencer Marketing on Customer Behavior in Digital Business. Journal of Digital Business and Innovation Management, 5(1). https://doi.org/10.26740/jdbim.v5i1.74045