ARDY, Windarti Ardy Putri. The Effect of Content Marketing on Purchase Intention With E-Wom as A Mediation Variable on Hanasui Products in Tiktok Shop (Case Study On Generation Z). Journal of Digital Business and Innovation Management, [S. l.], v. 4, n. 2, 2025. Disponível em: https://ejournal.unesa.ac.id/index.php/jdbim/article/view/70864. Acesso em: 20 aug. 2025.