Agustina, D. A. and Arifah, I. D. C. (2025) “Unveiling the Impact of AI-Driven Marketing on Customer Experience and Purchase Intention: A Systematic Literature Review Using Python-Based Bibliometric Analysis”, Journal of Digital Business and Innovation Management, 4(2). Available at: https://ejournal.unesa.ac.id/index.php/jdbim/article/view/70819 (Accessed: 21 August 2025).