Ardy, Windarti Ardy Putri. “The Effect of Content Marketing on Purchase Intention With E-Wom As A Mediation Variable on Hanasui Products in Tiktok Shop (Case Study On Generation Z)”. Journal of Digital Business and Innovation Management 4, no. 2 (July 27, 2025). Accessed August 20, 2025. https://ejournal.unesa.ac.id/index.php/jdbim/article/view/70864.