PENGARUH MEDIA SOSIAL TWITTER TERHADAP LOYALITAS MEREK INDOSAT IM3

Abstract

Abstract:Today's, cell phones are a necessity item that can not be separated from people's everyday lives has generated increasingly fierce competition between mobile operators to be able to attract the attention of consumers in order to use and remain loyal to their brand. This study was undertaken to review Indosat IM3 effort to maintain their brand loyalty by optimizing social media marketing twitter with account @ indosatmania. From the analysis of the data showed that all three indicators of social media twitter studied was shown to significantly influence the dependent variable brand loyalty. Then through the F test can be seen that the independent variable is indeed feasible to test variables dependent brand loyalty.

Keywords: social, twitter and brand loyalty.