PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI NOKIA LUMIA 920 PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI SURABAYA

Abstract

Abstract: The development of mobile communication tools very rapidly evolving Mobile Technology has now again become a smartphone. In order to attract consumers to buy the smartphone manufacturer, should improve the quality of its products. So Nokia launched Nokia Lumia 920 using operating system Windows 8. This research aims to analyze and discuss the influence of the quality of products of interest to buy Nokia Lumia 920. This type of research is causal research and the data obtained were analyzed quantitatively. The population in this research is the entire student faculty of Economics University of Surabaya Country that has or ever use Smartphones except Nokia Lumia 920. The sample used totaled 109 withdrawal purposive sampling technique with sampling. Measuring instrument used is the question form, and data were analyzed with Simple Linear Regression. It showed an interest in buying Nokia products Lumia 920 is influenced by the product quality.

Keywords: product quality and purchase intention.