ANALISIS PERBEDAAN MINAT PEMBELIAN SMARTPHONE SAMSUNG GALAXY S6 EDGE+ DAN BLACKBERRY PRIV (DITINJAU DARI KUALITAS PRODUK)

Abstract

The aim of this study was to examine is there a difference in Smartphone Samsung Galaxy S6 Edge+ and Blackberry Priv purchase interests that reviewed by product quality. This research is causal. This research use parametric method, there are two group of respondents, respondents that fill Samsung Galaxy S6 Edge+’s questionnaire and respondents that fill Blackberry Priv’s questionnaire. Sample taken from 100 peoples that fill Samsung Galaxy S6 Edge+ questionnaire dan 100 peoples that fill Blackberry Priv questionnaire by using purposive sampling on hanphone and tablet discussion forum inside Kaskus. The instrument used a questionnare that was analyzed by using independent sample t test. The result show that there are not significant differences in purchase interests reviewed by product quality between Samsung Galaxy S6 Edge+ and Blackberry Priv on hanphone and tablet discussion forum inside Kaskus.

Keywords: Purchase Interests, Product Quality.