PENGARUH COUNTRY OF ORIGIN TERHADAP PERSEPSI KUALITAS PADA PRODUK KOSMETIK DARI NEGARA ASEAN

Abstract

The era of globalization is changing the competitive conditions of the business  become more competitive. condition of  market is growing and dynamic  require companies to give a meaning where more  consumers choice . One of the industries that experienced growth in Indonesia is cosmetics industry. Consumers often consider factors in evaluating the country of origin a product

The purpose of this study was to determine and analyze the differences in country of origin effect on the  percieved quality by indonesian consumers to cosmetic products from Thailand and Indonesia. This research is conclusive research study,and  then analyzed quantitatively and  the sampling  used snowball sampling as 100 respondents from  state university student Surabaya. This measurement in this study using a Likert scale.analysis using  t test with SPSS 18 software.

The results showed that Country Of Origin has a significant corelation  with perceived quality. So we can knows difference between the Country Of Origin Thailand and Country Of Origin Indonesia about 0,033. Then there is a real difference between Perceived Quality Thailand and Perceived Quality Indonesia about 0,024. it mean there is difference in perception between the two countries in cosmetic products.

Keywords: Country Of Origin, Perceived Quality