PENGARUH LOKASI DAN STORE DESIGN TERHADAP KEPUTUSAN BERBELANJA

Abstract

The growth of the retail business, especially for a class hypermarket is growing rapidly. One is Carrefour. The study was conducted to analyze and discuss the influence of the location and store design of the shopping decisions. This study focused on consumers aged 19-50 years conducted in Carrefour BG Junction Surabaya by the number of 220 respondents. Data processing is done by using a questionnaire with Likert scale and analyzed by multiple linear regression. The results of this study showed that three hypotheses received entirely unknown in this study and the most dominant variable in this study is the store design. Keywords: location, store design, shopping decisions, retail.