PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SUZUKI NEX DI SURABAYA SELATAN

Abstract

In new century like this transportation have became important thing for humans life. One kind of transportation which important and easy is motorcycle. According to AISI, Motorcycle selling has been dominated Matic scooter market. In the 2010 till 2011 all of motorcycle industries have been increased of selling but its not happen in Suzuki motorcycle Industry. However Suzuki has low price for Matic scooter, but it can be increasing suzuki’s selling because of the quality product of Suzuki is not too interesting as of impact to consumers purchase decision. To influence consumers for purchase decision, The company must produce higher quality of product, in order to satisfied consumen, then Suzuki produce Suzuki Nex. This research purpose to discuss influence of quality product to purchase decision Suzuki Nex in South Surabaya. Data were analyzed by multiple linier regression. The result showed that the quality productgive contribution of influenced on purchase decision.
Keywords: product quality and purchase decision.