PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE BLACKBERRY (Studi pada mahasiswa Pendidikan Ekonomi Fakultas Ekonomi Universitas Negeri Surabaya)

  • ANDRIAN DWI SISVIANGGA
DOI: https://doi.org/10.26740/jptn.v1n3.p%25p

Abstract

The data that has subjected to validity, reliability, and classic assumption tests are processed that results in regression equation as follows : Y = 0.282 X1 + 0.369 X2 + 0.241 X3 + 0.249 X4 where buying decision is (Y), Brand Awareness is (X1), Perceived Quality is (X2), Brand Association is (X3) and Brand Loyalty is (X4). Hypotheses test using t test shows that the fourth independent variables used in this study significantly influences dependent variable, which is Buying Decision. F test reveal that all independent Keywords:Consumer’s Buying Decision, Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty
Published
2013-09-09
How to Cite
DWI SISVIANGGA, A. (2013). PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE BLACKBERRY (Studi pada mahasiswa Pendidikan Ekonomi Fakultas Ekonomi Universitas Negeri Surabaya). Jurnal Pendidikan Tata Niaga (JPTN), 1(3). https://doi.org/10.26740/jptn.v1n3.p%p
Issue
Vol 1 No 3 (2013)
Section
Articles

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