PENGARUH BAURAN RITEL TERHADAP KEPUTUSAN PEMBELIAN PADA MINIMARKET MELATI DI KECAMATAN DUKUN GRESIK
Abstract
Modern era makes kind of human need and wants more and more increase every time. This modern era have the impact to human live to be more practis, quick,and economics. This fact changes style of buying in village society more pleasure buying in modern market than buying in traditional market. Buying in modern market makes them buy something so practis and quick. Because of that modern ritel increase, not only in the big city but also in the rular to fulfill all of human needs. This research is a quantitative research with a survey approach to determine the influencet of retailing mix towards buying decision in Melati Minimarket. This research is done at 205 respondents to do assumption classical test and hypothesis test. The result of F-test show as big as 36,279 and supported by the signification value 0,000 which is indicated that there simultaneously there is an influence of retailing mix towards buying decision in Melati Minimarket. The result of t-test partially indicated that variables product(X1), price(X2), promotion(X3), service(X4), and physical fasilities(X5) have significant influence of retail mix towards buying decision in Melati Minimarket, The value of Adjusted R Square 0,464 means that retailing mix influence of buying decision in Melati Minimarket as big as 46,4% while the remainingas big as 53,6% are influenced by the other variables outside of this research.
Key Words : Retailing Mix, Buying Decision
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Jurnal Pendidikan Tata Niaga (JPTN) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract Views: 65
PDF Downloads: 276
