SHOLIKHAH, Nia Inayatus; MARLENA, Novi. PENGARUH ELECTRONIC WORD OF MOUTH, BRAND IMAGE, DAN LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN PRODUK NPURE PADA MARKETPLACE SHOPEE. Jurnal Pendidikan Tata Niaga (JPTN), [S. l.], v. 12, n. 2, p. 223–232, 2024. Disponível em: https://ejournal.unesa.ac.id/index.php/jptn/article/view/62556. Acesso em: 5 jul. 2025.