SARI, Vina Ilhamna; RAFIDA, Veni. PENGARUH CONTENT MARKETING, ELECTRONIC WORD OF MOUTH (E-WOM), DAN PRICE DISCOUNT APLIKASI SHOPEE TERHADAP IMPULSE BUYING PRODUK FASHION JINISO PADA GENERASI Z DI KOTA SURABAYA. Jurnal Pendidikan Tata Niaga (JPTN), [S. l.], v. 12, n. 2, p. 187–195, 2024. DOI: 10.26740/jptn.v12n2.p187-195. Disponível em: https://ejournal.unesa.ac.id/index.php/jptn/article/view/62631. Acesso em: 8 oct. 2024.