Jurnal Pendidikan Tata Niaga (JPTN)

PEMANFAATAN PLATFORM DIGITAL SEBAGAI SARANA PEMASARAN BAGI UMKM

Abigael Tesalonika Natania — 2024-04-30

Advances in technology and information have brought significant changes to aspects of human life, one of which is in the field of marketing. This study aims to find out how to use digital platforms as a marketing tool for MSMEs in Kampung Kue. The type of research used is descriptive qualitative. The results of the study stated that the use of digital platforms as a marketing tool for MSMEs in Kampung Kue was less active.

PENGARUH GREEN MARKETING DAN GREEN PACKAGING TERHADAP PERILAKU KONSUMEN GUARDIAN SUPERMARKET SURABAYA

Franky Prasetyo Mulyono — 2024-04-30

The reason of this study is think about the effect of green marketing and green packaging on consumer behavior at Guardian Supermarket Royal Plaza Surabaya. The sample consisted of 330 respondents who were visitors to the Guardian who had purchased at the Guardian, knew about green marketing and green packaging at the Guardian. The sampling technique used is purposive sampling. Data collection techniques used online questionnaires in the form of Google forms, data analysis using SmartPLS 3.0 software. The comes about of this think about demonstrate that green marketing incorporates a positive effect on consumer behavior and green packaging features a positive impact on comsumer behavior.

PENGARUH KONTEN MEDIA SOSIAL DAN PERSEPSI HARGA TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA UNESA

Muhammad Dzaki Ishomi — 2024-04-30

The reason of this think about was to decide the impact of the social media content and price perceptions on the consumptive behavior of Surabaya State University students. The sample consisted of 376 respondents who are users of the social media application, know how to buy at the social media and have made purchases at the social media. The sampling technique is using purposive sampling technique. The data collection technique uses an online questionnaire in the form of a google form, data analysis uses the SmartPLS 3.0 platform. The results of this study prove that Media sosial content influence consumptive behavior and price perceptions affect consumptive behavior.

ANALISIS EFEKTIVITAS DIGITAL MARKETING DENGAN METODE MARKETING FUNNEL TERHADAP PENJUALAN GRAHA OFFICE

Nadya Amelia Khumaira — 2024-04-30

Abstrak

Dalam era digital saat ini, pemanfaatan strategi pemasaran digital merupakan elemen kunci dalam mencapai keberhasilan bisnis. Digital marketing, sebagai model konversi prospek ke pelanggan, menjadi salah satu alat utama dalam kampanye pemasaran digital. Tujuan penelitian adalah untuk menganalisis pemanfaatan digital marketing terhadap penjualan produk Graha Office. Untuk platform digital marketing yang digunakan adalah website Graha Office. Dalam penelitian ini dilakukan pengolahan data menggunakan metode market funnel. Dengan dilakukan perhitungan menggunakan SPSS, didapatkan hasil korelasi sebesar 0,996 mengindikasikan hubungan yang kuat antar variabel. Diketahui bahwa 99,6% digital marketing berpengaruh terhadap penjualan Graha Office, sedangkan 0,4% sisanya dipengaruhi oleh variabel lain yang tidak diteliti. Hasil penelitian ini dapat memberikan wawasan mendalam tentang efektivitas strategi digital marketing pada penjualan Graha Office, memberikan kontribusi pada pemahaman praktis dan teoritis di bidang ini. Implikasi praktis dari temuan penelitian ini diharapkan dapat menjadi panduan bagi perusahaan dalam merancang strategi pemasaran digital yang lebih efektif dan berorientasi pada hasil.

Keywords: Digital Maketing; Uji Regresi; SPSS

Abstract

In the current digital era, the utilization of digital marketing strategies is a key element in achieving business success. Digital marketing, as a model for converting prospects into customers, has become one of the primary tools in digital marketing campaigns. The research aims to analyze the utilization of digital marketing on the sales of Graha Office products. The digital marketing platform used in this study is the Graha Office website. Data processing in this research is carried out using the market funnel method. Through calculations using SPSS, a correlation result of 0.996 is obtained, indicating a strong relationship between variables. It is known that 99.6% of digital marketing influences Graha Office sales, while the remaining 0.4% is influenced by other variables not examined. The findings of this research can provide in-depth insights into the effectiveness of digital marketing strategies on Graha Office sales, contributing to practical and theoretical understanding in this field. The practical implications of these research findings are expected to serve as a guide for companies in designing more effective and results-oriented digital marketing strategies.

Keywords: Digital Marketing; Regression Test; SPSS

PERSEPSI KESIAPAN MEMASUKI DUNIA KERJA SISWA DI SMKN 4 SURABAYA

Alfi Nurdianty Oktavia — 2024-04-30

Upaya untuk menghasilkan sumber daya manusia yang siap menghadapi tuntutan dunia kerja, diwujudkan dengan adanya program praktik kerja industri yang diterapkan oleh sekolah menengah kejuruan dan pembekalan kemampuan pendukung. Dalam hal ini, SMKN 4 Surabaya melakukan kerja sama dengan Alfamart dalam mengadakan program prakerin kelas Alfa yang dilakukan selama kurang lebih 6 bulan dan diawali dengan training secara online dan offline, serta penempatan di area yang berbeda untuk tiap siswa. Dengan merujuk pada fenomena tersebut, tujuan dari penelitian ini adalah untuk mengetahui apakah pelaksanaan program prakerin kelas Alfa serta penguasaan soft skill dapat mendorong kesiapan siswa memasuki dunia kerja. Penelitian ini mengadopsi pendekatan kualitatif dengan melakukan wawancara dan dokumentasi untuk mendapatkan data. Metode pengambilan sampel yang digunakan adalah teknik pusposive sampling, di mana sejumlah 26 informan berhasil dikumpulkan sebagai sampel penelitian. Informan dalam penelitian ini adalah siswa dan siswi kelas XII jurusan BDP SMKN 4 Surabaya yang mengikuti dan telah menyelesaikan prakerin kelas Alfa. Temuan dari penelitian ini menunjukkan bahwa siswa kelas XII jurusan BDP di SMKN 4 Surabaya yang menyelesaikan prakerin kelas Alfa sudah siap memasuki dunia kerja karena telah mendapatkan pengalaman bekerja dan soft skill yang akan dibutuhkan saat bekerja nanti.

ANALISIS PENYEBAB SISA PIPA PRODUKSI KAPAL X MENGGUNAKAN NEW SEVEN TOOLS DAN FMEA (STUDI KASUS PADA PT. KRS)

Aditya Tri Pratama — 2024-04-30

PT. KRS is a company operating in the maritime sector, especially ship production. Apart from producing ships, this company also has the capability to repair and overhaul. In 2023 PT. KRS launched ship However, in making this ship there is still a lot of material remaining. This research is devoted to pipe materials. This research aims to minimize the amount of remaining pipe material from the production of ship X. To overcome this problem, we need to find out what variables influence the amount of remaining pipe material. This research uses New Seven Tools analysis and the Failure Mode and Effect Analysis (FMEA) technique. After processing and analysis, the elements determined to be the cause of the large amount of remaining pipe material were the lack of ability and accuracy of workers in the management and maintenance of materials and machines. Apart from that, the environment also influences the quality of the material. Therefore, assessing potential improvements includes training and socializing Standard Operating Procedures (SOP) for machine operation, carrying out routine maintenance, and maintaining the project material storage warehouse.

PENGARUH PEMBELAJARAN KEWIRAUSAHAAN DAN PELATIHAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA MAHASISWA FAKULLTAS EKONOMIKA DAN BISNIS UNIVERSITAS NEGERI SURABAYA

Wella Silvia Dian Syah — 2024-04-30

This research aims to determine the influence of entrepreneurship learning and entrepreneurship training on FEB UNESA students' interest in entrepreneurship. This research uses descriptive quantitative. The respondents in this research were 140 FEB UNESA students. The technique used is simple random sampling for sampling. Using multiple linear regression analysis to analyze data using SPSS 22.0 as a data analysis tool. From the results of data testing, it was found that: 1) entrepreneurship learning has a partial influence on the entrepreneurial interest of students at the economics and business faculty at Surabaya State University. 2) Entrepreneurship training has a partial influence on the entrepreneurial interest of students at the Faculty of Economics and Business, Surabaya State University. 3) Simultaneous entrepreneurial learning and entrepreneurship training have an influence on the entrepreneurial interest of students at the economics and business faculty of Surabaya State University.

PENGARUH PEMBELAJARAN BISNIS ONLINE TERHADAP INTENSI BERBISNIS DIGITAL DENGAN KOMPETENSI DIGITAL SEBAGAI VARIABEL INTERVENING

Alfina Marsha Kristianty Sidupa — 2024-04-30

This research aims to determine the influence of online business learning on digital business intentions mediated by digital competence in BDP graduates in vocational schools in the Jombang area, including through SMKN Mojoagung, SMKN 1 Jombang, and SMK PGRI 1 Jombang. The type of research used is descriptive quantitative, where the sample in the research consists of 200 respondents. The data collection technique uses a research instrument in the form of an online questionnaire using Google form, which is distributed to BDP graduates class of 2023 from SMKN Mojoagung, SMKN 1 Jombang, and SMK PGRI 1 Jombang. The online business learning variable (X) has a significant effect on digital business intentions (Y). The online business learning variable (X) has a significant effect on digital competence (Z). The digital competency variable (Z) has no significant effect on digital business intentions (Y). The online business learning variable (X) mediated by digital competence (Z) has no significant effect on digital business intentions (Y).

PENGARUH HARGA JUAL TERHADAP VOLUME PENJUALAN PUPUK DI PT PETROKIMIA GRESIK MENGGUNAKAN UJI REGRESI LINEAR SEDERHANA

Farrel Azriel Septrianto — 2024-04-30

It is thought that the fertilizer industry in Indonesia is currently experiencing quite astonishing developments. Marketing has an important role in the business world. In running this business, companies must be more selective in achieving their goals, so that the business they plan can compete optimally and provide profits for the company. The aim of this research is to determine the influence of price and quantum (sales volume) at PT Petrokimia Gresik. In this research, the author will analyze and compare the influence of fertilizer product prices and quantum (sales volume) on fertilizer sales at PT Petrokimia Gresik using quantitative methods and using normality tests and regression and correlation analysis theory via SPSS software. SPSS software is very helpful in calculating regression and correlation analysis accurately and quickly. These calculations are presented in several outputs in the form of analysis regarding significant differences in the influence of quantum (sales volume) and prices of fertilizer products at PT Petrokimia Gresik. In the correlation calculation model, the correlation value obtained in quantum (sales volume) is -0.386, where the direction is inversely proportional, where in the influence of quantum (sales volume) and product price, the variable influence is found to be 12.2% and 14.9%, respectively. In the simple linear regression calculation model, the variable influence of sales volume and product price on fertilizer sales is obtained, namely Y = 6517.114 – 0.001X. The results of this research provide very important insights for the management of PT Petrokimia Gresik in designing pricing strategies that can increase fertilizer sales volume. Apart from that, this research also provides benefits to economic and management literature to look at important aspects that influence the market share of fertilizer product.

Keywords: Selling Price; Purchase Decision; Fertilizer; Simple Linear Regression Test; Sales Volume.

PENGARUH PEMBELAJARAN KEWIRAUSAHAAN DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA DI SMK NEGERI 4 SURABAYA

Desya Rizka Aulia — 2024-04-30

Entrepreneurial learning is a weapon to destroy unemployment and poverty, and becomes a ladder towards every
community’s dream of being financially independent, having the ability to build community prosperity. One way
is that students’ interest in entrepreneurship will grow an after graduating they can create their own business and
increase employment opportunities. This research was conducted to determine the influence of entrepreneurship
learning ang the family environment on students’ interest in entrepreneurship at SMK Negeri 4 Surabaya. This
research uses causal associative research whit a quantitative approach. The population of this research was class
XII students as SMK Negeri 4 Surabaya, with a sampling technique using proportionate stratifies random
sampling with a total of 194 respondents. The data processing technique uses the SPSS program version IMB 24.
The results of this research show that partially Entrepreneurship Learning (X1) influences the interest in
entrepreneurship of students at SMK Negeri 4 Surabaya and the Family Environment variable (X2) influences the
interest in entrepreneurship of students at SMK Negeri 4 Surabaya. And significantly Entrepreneurship Learning
(X1) and Family Environment (X2) jointly influence the entrepreneurial interest of students at SMK Negeri 4
Surabaya.