“ANALISIS KEBIJAKAN CSR TERHADAP KESEJAHTERAAN MASYARAKAT DI MOJOKERTO TAHUN 2011” (STUDY KASUS PADA BANK JATIM CABANG MOJOKERTO)

Abstract

Bank Jatim is one of state owned corporations who does corporate social responsibility
that focuses on four areas including education, culture, health and social. The purpose of this
journal is to know the Bank Jatim’s CSR policy and the effect for prosperity publik in Mojokerto.
This research use qualitative descriptive method. Objects of the research are Bank Jatim branch
Mojokerto and public around Mojokerto, the technique of collecting data by interviews and
observations. The result of this research showing that Bank Jatim’s CSR policy branch
Mojokerto in social area are giving free camp for cadger and occupancy improvement. The
policy have an impact to cadger income and security at home that has been repaired.
Key words: Bank Jatim’s CSR policy, Corporate Social Responsibility, prosperity public