STRATEGI PERUSAHAAN DALAM PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PADA PT. DJARUM TERHADAP LINGKUNGAN EKSTERNAL

Abstract

Corporate Social Responsibility (CSR) is the embodiment of corporate responsibility towards society and the surrounding environment. Implementation of CSR is growing rapidly, including in Indonesia, in response to the corporate world who see environmental and social aspects as an opportunity to improve competitiveness as well as part of risk management, to the sustainability of its business. National tobacco companies that produce products controversial, are also committed to contributing to CSR. As one cigarette company in Indonesia, PT Djarum has implemented several CSR programs such as Djarum Foundation Program, Social Service Djarum Foundation, Djarum Bakti Sports Foundation, Fondation Djarum Bakti Environment, Djarum Bakti Education Foundation, Fondation Djarum Bakti Budaya. The research concludes with the CSR program can directly provide power to the PT. Djarum in his efforts.

Key words:

Corporare Social Responsibility, Programs Corporate Social Responsibility