PENGEMBANGAN WEBSITE KOS 89K GUNA OPTIMALISASI PEMASARAN DAN INFORMASI LAYANAN KOS BERBASIS SEO MENGGUNAKAN METODOLOGI RAD

Abstract

owners is the limited reach of promotions and the continued
use of manual operational management. This study aims to
develop the Kos 89K website as a digital solution that supports
service promotion through the implementation of Search
Engine Optimization (SEO) and efficient operational
management. The development process uses the Rapid
Application Development (RAD) method with a prototyping
approach and active user involvement. The website offers
features such as room information, booking system, payment
reminders, and financial reports. User Acceptance Testing
(UAT) involved 11 tenants, 12 website visitors, and 1 admin,
showing system acceptance rates of 80.5% from users, 96%
from the admin, and 93.5% from site users. From the SEO
perspective, the website achieved a Click-Through Rate (CTR)
of 21.4% and an average ranking of 5.8 in Google search
results. These results indicate that the Kos 89K website
effectively supports digital marketing and facilitates structured
boarding house management.
Kata kunci— Boarding House Website, Operational
Management, Search Engine Optimization, Rapid
Application Development, User Acceptance Testing.