DAMPAK KEBERADAAN MINIMARKET TERHADAP EKSISTENSI TOKO KELONTONG DI KECAMATAN GEDEG KABUPATEN MOJOKERTO

Abstract

Abstract

There are eight minimarkets in Gedeg District. Around the minimarket there are twelve grocery stores. The purpose of this study was to determine 1) the impact of the existence of a minimarket on the existence of a grocery store 2) the strategies undertaken by traders to be able to compete with minimarkets.

This type of research is census research by taking samples of all minimarkets and grocery stores that are within a radius of 300 meters from the minimarket. The data collected by interview is in the form of the impact of the existence of a minimarket on the existence of a grocery store and the strategies undertaken by the grocery store traders in order to be able to compete with the minimarkets in the vicinity. The analysis technique is to determine the existence of a buffering technique minimarket. Data analysis for trader strategies used qualitative descriptive

The results showed that 1) The existence of a minimarket affects the income of the grocery store business with an average decrease of 55%. The existence of minimarkets affects people's lives where people prefer to shop at minimarkets for reasons that are more practical and complete and that access to minimarkets can be reached easily. 2) The strategy carried out by traders is making varied products, reducing prices, and promoting backwards payments

Keywords: existence, minimarket, grocery store