PENGARUH PENGEMBANGAN EDUWISATA LONTAR SEWU TERHADAP JUMLAH KUNJUNGAN WISATAWAN DAN PENDAPATAN EKONOMI MASYARAKAT DESA HENDROSARI KABUPATEN GRESIK

Abstract

Abstrak

Penelitian ini bertujuan untuk menganalisis pengaruh pengembangan Eduwisata Lontar Sewu terhadap jumlah kunjungan wisatawan dan pendapatan ekonomi masyarakat Desa Hendrosari, Kecamatan Menganti, Kabupaten Gresik. Pengembangan eduwisata meliputi atraksi, aksesibilitas, amenitas, dan promosi. Penelitian ini menggunakan metode kuantitatif dengan pengumpulan data melalui kuesioner, wawancara, dan dokumentasi. Responden terdiri atas 100 wisatawan dan 100 masyarakat atau pelaku usaha. Data dianalisis menggunakan SPSS 26 melalui uji normalitas, uji lineariitas, regresi linear sederhana, uji koefisien determinasi (R²) dan uji t. Hasil penelitian menunjukkan bahwa pengembangan Eduwisata Lontar Sewu berpengaruh signifikan terhadap jumlah kunjungan wisatawan dengan nilai 72%, t hitung sebesar 14,973, dan Sig. sebesar 0,000. Pengembangan eduwisata juga berpengaruh signifikan terhadap pendapatan ekonomi masyarakat dengan nilai R² sebesar 73,8%, t hitung sebesar 19,832, dan Sig. sebesar 0,000. Hasil tersebut menunjukkan bahwa pengembangan Eduwisata Lontar Sewu memberikan kontribusi terhadap peningkatan jumlah kunjungan wisatawan dan pendapatan ekonomi masyarakat Desa Hendrosari. Pengembangan atraksi, aksesibilitas, amenitas, dan promosi secara berkelanjutan diperlukan untuk mendukung keberlanjutan kegiatan wisata dan manfaat ekonomi bagi masyarakat lokal.

Kata kunci: Eduwisata, Lontar Sewu, kunjungan wisatawan, pendapatan ekonomi masyarakat.

Abstract

This study aims to analyze the impact of the development of Lontar Sewu Edu-tourism on tourist visit numbers and the economic income of the community in Hendrosari Village, Menganti District, Gresik Regency. The development of the edu-tourism site encompasses attractions, accessibility, amenities, and promotion. A quantitative research method was employed, with data collected through questionnaires, interviews, and documentation. The respondents consisted of 100 tourists and 100 community members or business operators. Data were analyzed using SPSS 26, utilizing normality tests, linearity tests, simple linear regression, the coefficient of determination (R²) test, and the t-test. The results indicate that the development of Lontar Sewu Edu-tourism significantly influences the number of tourist visits, with a value of 72%, a calculated t-value of 14.973, and a significance (Sig.) value of 0.000. The development also significantly impacts community economic income, with an R² value of 73.8%, a calculated t-value of 19.832, and a Sig. value of 0.000. These findings demonstrate that the development of Lontar Sewu Edu-tourism contributes to increasing tourist visits and the economic income of the Hendrosari Village community. Continuous development of attractions, accessibility, amenities, and promotion is essential to sustain tourism activities and ensure ongoing economic benefits for the local community.

 Keywords: Edu-tourism, Lontar Sewu, tourist visits, community economic income.