ANALYSIS OF USER SATISFACTION ON VIDIO APPLICATIONS USING A COMBINATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) AND FRAMEWORK PIECES

ANALISIS KEPUASAN PENGGUNA PADA APLIKASI VIDIO MENGGUNAKAN KOMBINASI METODE TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN PIECES FRAMEWORK

Abstract

The development of film technology has also encouraged cinema
to develop even more broadly with the presence of video streaming
platforms which are now increasing, even involving entertainment
industry players. Platform names such as Netflix, Video.com, Hooq, and
Amazon Prime are certainly no strangers to movie lovers. The Vidio
application is a video-sharing application founded by Adi Sariatmadja in
October 2014 and managed by PT Kreatif Media Karya, a subsidiary of
Emtek. The Vidio application allows users to upload, watch and share
videos. The Vidio application has more than 50 million users on the
PlayStore with a rating of 3.9/5.0 and 499 thousand reviews. With the
several advantages provided by the Vidio Application, there are still
problems that often occur such as a limited choice of films, especially the
latest films, some find some films with slow sound and are rather difficult
to watch on a cellphone. These problems will affect user satisfaction. This
study uses the Technology Acceptance Model (TAM) and Pieces
Framework methods to determine user satisfaction with the Vidio
application. The factors discussed in the TAM method include Perceived
usefulness, Perceived Ease of Use. While the factors used in the Pieces
Framework method include Performances, Information and Data,
Economics, Control and Security, Efficiency, and Service. Data collection
was carried out by distributing questionnaires to 100 people. Based on the
data analysis that was carried out using the SmartPLS software, it was
found that 93.75% of the Vidio application users were in the very satisfied
category.