PERKEMBANGAN STRATEGI BISNIS PT UNILEVER (TINJAUAN ANALISIS PESTEL DAN SWOT)

  • Riska Dhenabayu Universitas Negeri Surabaya
  • Fanisa Ayu Cahya Kamila Universitas Negeri Surabaya
  • Dwi Wahyuni Universitas Negeri Surabaya
  • Irsyad Daffa Armawadin Universitas Negeri Surabaya
  • Muhammad Farhan Akbar Universitas Negeri Surabaya
Keywords: PT Unilever, SWOT, PESTEL, markets, strategic

Abstract

The purpose of this study is twofold: first, to examine how PT Unilever utilizes analytical tools to enhance its strategic planning; second, to provide an overview of PT Unilever's approach to designing successful business strategies. The research methodology used in this study involves qualitative research methods, specifically SWOT and PESTEL analyses. The findings of the study reveal that PT Unilever is a highly reputable and diversified company, with a presence in various sectors and markets. This diversification has enabled PT Unilever to maintain its market share and profitability despite intense competition.

Published
2022-07-28
How to Cite
Dhenabayu, R., Kamila, F., Wahyuni, D., Armawadin, I., & Akbar, M. (2022). PERKEMBANGAN STRATEGI BISNIS PT UNILEVER (TINJAUAN ANALISIS PESTEL DAN SWOT). Journal of Digital Business and Innovation Management, 1(1), 1-21. https://doi.org/10.26740/jdbim.v1i1.48683
Section
Articles
Abstract Views: 2315
PDF Downloads: 5302