Perkembangan Strategi Bisnis PT Unilever (Tinjauan Analisis PESTEL dan SWOT)

  • Fanisa Ayu Cahya Kamila Universitas Negeri Surabaya
  • Dwi Wahyuni Universitas Negeri Surabaya
  • Irsyad Daffa Armawadin Universitas Negeri Surabaya
  • Muhammad Farhan Akbar Universitas Negeri Surabaya
  • Mohamad Masdarul Asrar Universitas Negeri Surabaya
Keywords: PT Unilever, SWOT, PESTEL, markets, strategic


This study aims to analyze: 1.) how PT Unilever use this analytical tool to help improve strategic planning 2.) an overview of PT Unilever how to design a situatuin and plan for succes. This research method is SWOT and PESTEL analysis using qualitative research. The result show that: 1.) PT Unilever is very reputable and highly diversified, with products in various sectors and markets so taht it can maintain market share and profitability despite intense competition.


How to Cite
Kamila, F., Wahyuni, D., Armawadin, I., Akbar, M., & Asrar, M. (2022). Perkembangan Strategi Bisnis PT Unilever (Tinjauan Analisis PESTEL dan SWOT). Journal of Digital Business and Innovation Management, 1(1), 1-21. Retrieved from
Abstract View: 1039
PDF Download: 1400