Perkembangan Strategi Bisnis PT Unilever (Tinjauan Analisis PESTEL dan SWOT)

  • Fanisa Ayu Cahya Kamila Universitas Negeri Surabaya
  • Dwi Wahyuni Universitas Negeri Surabaya
  • Irsyad Daffa Armawadin Universitas Negeri Surabaya
  • Muhammad Farhan Akbar Universitas Negeri Surabaya
  • Mohamad Masdarul Asrar Universitas Negeri Surabaya
Keywords: PT Unilever, SWOT, PESTEL, markets, strategic

Abstract

This study aims to analyze: 1.) how PT Unilever use this analytical tool to help improve strategic planning 2.) an overview of PT Unilever how to design a situatuin and plan for succes. This research method is SWOT and PESTEL analysis using qualitative research. The result show that: 1.) PT Unilever is very reputable and highly diversified, with products in various sectors and markets so taht it can maintain market share and profitability despite intense competition.

 



Published
2022-07-28
How to Cite
Kamila, F., Wahyuni, D., Armawadin, I., Akbar, M., & Asrar, M. (2022). Perkembangan Strategi Bisnis PT Unilever (Tinjauan Analisis PESTEL dan SWOT). Journal of Digital Business and Innovation Management, 1(1), 1-21. Retrieved from https://ejournal.unesa.ac.id/index.php/jdbim/article/view/48683
Section
Articles
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