Exploring the Benefits of Social Media in Supporting Sustainable Hiking Tourism in Puthuk Sempu, Indonesia

Faturrohman Dwi Alimin; Dhiyan Septa Wihara; Tatik Mulyati

Authors

Faturrohman Dwi Alimin 12Department of Digital Business, Faculty of Economics, Universitas Negeri Surabaya
Dhiyan Septa Wihara 12Department of Digital Business, Faculty of Economics, Universitas Negeri Surabaya
Tatik Mulyati

Keywords:

social media, Digital Transformation

Abstract

This study aims to explore the benefits of social media in supporting the
implementation of sustainable tourism in the Puthuk Sempu hiking tourism area.
This study aims to explore the role of social media in the sustainability of Puthuk
Sempu hiking tourism based on the location of Puthuk Sempu hiking tourism
between two other hiking tourism, but Puthuk Sempu hiking tourism has been
able to survive until now. This study uses qualitative methods through
observation, interviews, and documentation to obtain narrative data. The results
show that social media has been proven to support promotion, communication,
and digital mapping. This study also emphasizes the importance of integrating
local resources and simple digital utilization to maintain the sustainability of hiking
tourism, by showing the correlation between obstacles and supporting factors for
the sustainability of Puthuk Sempu hiking tourism.

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