PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PADA PT. OJEK SYAR’I SURABAYA
Abstract
Penelitian ini memiliki tujuan untuk menganalisis pengaruh kualitas layanan dan kepercayaan terhadap loyalitas pelanggan pada PT. Ojek Syar’i Surabaya. Penelitian ini menggunakan pendekatan kuantitif, dengan menggunakan 87 orang sebagai responden penelitian. Berdasarkan hasil analisis regresi berganda diketahui bahwa adanya hubungan positif antara variabel kualitas layanan sebesar 0,231 dan kepercayaan sebesar 0,592 terhadap loyalitas pelanggan pada PT. Ojek syar’i Surabaya.
Kata Kunci: Kualitas layanan, kepercayaan dan loyalitas pelanggan
Published
2016-10-13
How to Cite
WIDYA DESTARI, I. (2016). PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PADA PT. OJEK SYAR’I SURABAYA. Jurnal Pendidikan Tata Niaga (JPTN), 4(3). https://doi.org/10.26740/jptn.v4n3.p%p
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