DOI:
https://doi.org/10.26740/jptn.v4n3.p%25pAbstrak
Penelitian ini memiliki tujuan untuk menganalisis pengaruh kualitas layanan dan kepercayaan terhadap loyalitas pelanggan pada PT. Ojek Syar’i Surabaya. Penelitian ini menggunakan pendekatan kuantitif, dengan menggunakan 87 orang sebagai responden penelitian. Berdasarkan hasil analisis regresi berganda diketahui bahwa adanya hubungan positif antara variabel kualitas layanan sebesar 0,231 dan kepercayaan sebesar 0,592 terhadap loyalitas pelanggan pada PT. Ojek syar’i Surabaya.
Kata Kunci: Kualitas layanan, kepercayaan dan loyalitas pelanggan
Unduhan
Data unduhan belum tersedia.
Unduhan
Diterbitkan
2016-10-13
Cara Mengutip
WIDYA DESTARI, I. (2016). Jurnal Pendidikan Tata Niaga (JPTN), 4(3). https://doi.org/10.26740/jptn.v4n3.p%p
Terbitan
Bagian
Articles
Lisensi
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Jurnal Pendidikan Tata Niaga (JPTN) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract views: 136
,
PDF Downloads: 161
