PENGARUH KELOMPOK ACUAN DAN KELUARGA TERHADAPKEPUTUSAN PEMBELIAN BATIK TULIS JETIS PADA TOKOAMRI JAYA SIDOARJO
DOI:
https://doi.org/10.26740/jptn.v1n3.p%25pAbstract
From the test results showed that together the variables of the reference group and family proved to significantly influence purchasing decisions, and based on a partial test for independent variables in the form of reference group, (shown) has a positive and significant effect on purchasing decisions, and based on a partial test for independent variable in the form of family , (shown) has a positive and significant effect on purchasing decisions, while among two independent variables consisting of the reference group and family, was the most dominant influence on the effect of purchasing decisions is family.
Keywords: reference groups, family, purchasing decisions
Downloads
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Jurnal Pendidikan Tata Niaga (JPTN) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract views: 313
,
PDF Downloads: 826
