UPAYA OPTIMALISASI PARIWISATA DALAM MENINGKATKAN PENDAPATAN ASLI DAERAH KABUPATEN MAGETAN MENGGUNAKAN PRINSIP DASAR MANAJEMEN

  • Saka Dio Prohansah S1 Ilmu Administrasi Negara, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Surabaya
  • Deby Febriyan Eprilianto S1 Imu Administrasi Negara Fakultas Ilmu Sosial dan Hukum Universitas Negeri Surabata
Keywords: Otonomi daerah

Abstract

The concept of regional autonomy makes the central government to divide power to local governments. As an autonomous region, the region has the authority to regulate and manage its own household, including efforts to increase regional income. Magetan Regency has tourism potential that can boost Regional Original Income. This study aims to determine the efforts of optimizing tourism in increasing the Regional Original Income of Magetan Regency using the Basic Principles of Management. This study uses qualitative methods, where the type of research used is descriptive qualitative. Data collection techniques in this study through interviews, observation and documentation. The subjects of this study were the Head of the Tourism and Culture Office of Magetan Regency and the Head of the Tourism Management Division of the Magetan Regency Tourism and Culture Office. This study uses the model of the basic principles of regional revenue management proposed by Mahmudi (in Siamita, 2019). The results of the study show that 1) expansion of the revenue base, where the office creates tourism as a new buffer tourism object, namely tourism villages, 2) leakage control, where there is an e-ticketing application to prevent leakage due to illegal levies, 3) revenue administration efficiency, where there is an administrative SOP services to achieve efficiency, 4) transparency and accountability, where social media is a place for public disclosure of the Service. From the results of the overall analysis, the efforts made by the Department of Tourism and Culture of Magetan Regency are quite good when viewed from the Basic Principles of Management, but are still not optimal in the use of Information Technology to support administrative and budgetary efficiency. Suggestions from researchers are to start transitioning to digital so that the efficiency of service programs and public information disclosure at the Tourism and Culture Office of Magetan Regency can be established.

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Published
2022-07-12
Section
Articles
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