STRATEGI DINAS KEBUDAYAAN, KEPEMUDAAN DAN OLAHRAGA, SERTA PARIWISATA KOTA SURABAYA DALAM OPTIMALISASI WISATA TUNJUNGAN ROMANSA

Marisa Tifany; Meirinawati Meirinawati

Marisa Tifany S1 Ilmu Administrasi Negara, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Surabaya
Meirinawati Meirinawati S1 Ilmu Administrasi Negara, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Surabaya

Keywords: Strategic Management, Tourism, Tunjungan Romansa

Abstract

Strategic management is a decision and action in producing the formulation and implementation of plans to achieve goals. This strategic management concept encourages the participation of stakeholders in every policy implementation process, especially in advancing national development and economic development through the tourism sector. The government through the Department of Culture, Youth and Sports, and Tourism of the City of Surabaya inaugurated Tunjungan Romansa as a heritage city tourist destination to be able to attract more tourist visits. This research aims to identify and describe the strategy of the Department of Culture, Youth and Sports, and Tourism for the City of Surabaya in optimizing Tunjungan Romansa Tourism. This research uses a descriptive qualitative research type with data collection methods carried out through observation, interviews, literature studies and documentation. The focus of this research is based on the Regulation of the Minister of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency of the Republic of Indonesia Number 12 of 2020 which consists of accessibility, amenities, attractions and promotions. As a result, the accessibility of Tunjungan Romansa Tourism which is located in the center of Surabaya City is very easy to reach and reach tourists from various directions with various modes of transportation. In terms of amenities, facilities and services at Tunjungan Romansa Tourism are deemed to have met the needs of tourists, but it just needs further evaluation. In terms of attractions, the object or attraction of Tunjungan Romansa Tourism is in accordance with the concept of modern city tourism with a lifestyle-heritage theme that presents the beauty of ancient buildings and other unique arts. As well as for the promotion strategy that has been carried out is quite effective and succeeded in attracting tourists to visit through various promotional media and widespread socialization.

Keywords: Strategic Management, Tourism, Tunjungan Romansa.

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