ANALISIS STRATEGI FUNGSI PRODUKSI PADA UKM DAUN AGEL HANDICRAFT DI BANGKALAN
Abstract
Small and Medium Enterprises (SMEs) have a strategic role in national economic development, in addition to the role in economic growth and employment also play a role in the distribution of development outcomes. One of them leaves Agel handicraft SMEs, small and medium businesses located in Bangkalan produces leaves agel fiber craft. The main problem seems to be lack of SME quality of their products and increased competition in the market. To stand in the market, it is necessary for SMEs to face the new challenges by adopting the right strategy. From the analysis conducted strtaegi there are two strategies that can be implemented by SMEs Leaves Agel Handicraft short-term strategies that can be implemented by SMEs are Leaves Agel Handicraft stretegi related diversification is to replace raw materials contained in the area, one of them by changing the raw material leaves agel with water hyacinth, pandanus leaves. The strategy for the medium term that can be run by SMEs Leaves Agel Handicraft is to expand the network of raw material suppliers that are outside Bangkalan.
Key Words: Production Function Strategy, SWOT
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Jurnal Pendidikan Tata Niaga (JPTN) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
PDF Downloads: 123