STRATEGI KOMUNIKASI PEMASARAN EVENT ELEMENTARY SCHOOL GAMES OLEH PT. DBL INDONESIA DALAM MEMBANGUN BRAND IMAGE EVENT BARU

Abstract

Descriptive research with a qualitative approach with the title: Marketing
Communication Strategy Event Elementary School Games by PT. DBL
Indonesia in Building a New Brand Image Event. This study aims to find
out about the marketing communication strategy for the Elementary
School Games (ESG) event by PT. DBL Indonesia in building a new brand
image event. The research method used in this research is descriptive
qualitative method. In the research on the Marketing Communication
Strategy of the Elementary School Games Event by PT. DBL Indonesia in
Building a New Brand Image Event obtained research results including:
There were 35 elementary school participants who took part in the ESG
event in the city of Surabaya. Of the 35 participants, the majority came
from elementary schools in the city of Surabaya, while the others were in
the cities of Sidoarjo, Malang and Mojokerto. The promotional agenda
carried out by PT. DBL Indonesia, through its varied publication content,
utilizing various official timelines is one of the most effective ways during
the event. This is evidenced by the current number of followers on the
ESG PT Instagram Official Account. DBL Indonesia, has 21,000 followers.
Then implicitly through the twibbon content, the management of PT. DBL
Indonesia personally invites each participant to publish Twibbon on their
personal account.
Keyword: ESG, Marketing Communication Stategy, PT. DBL Indonesia