IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) MANGROVE RESTORATION AND LEARNING CENTER (PRPM) MENGARE PROGRAM
Keywords:
PRPM, CSR Implementation, Community Development
Abstract
Mangrove Restoration and Learning Center (PRPM) located in Tanjung Widoro Village, Bungah Subdistrict, Gresik
Regency is one of the outputs of the Community Development Corporate Social Responsibility (CSR) program of PT
Petrokimia Gresik which aims to conserve mangroves, reduce the impact of abrasion, and empower coastal communities. The
purpose of this study is to determine the implementation of the PRPM CSR program with a review of the Triple Bottom Line
(TBL) and Community Development aspects. The research type is descriptive qualitative with a constructivist paradigm and
case study research method to facilitate the construction of social reality based on how and why events occur. Data collection
was conducted using semi-structured interviews, passive participatory observation, and documentation of past events. Data
validation was done by triangulating techniques and sources, while data analysis used the Miles & Huberman interactive
analysis model. The results of this study show that PRPM CSR is implemented in stages consisting of planning, activity
implementation, evaluation, and reporting. Community Development and Triple Bottom Line (TBL) aspects have been
implemented well although there are some parts that must be improved. This research is expected to be a literacy and reference
material related to the knowledge of the implementation of CSR and Community Development programs.
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https://doi.org/10.9790/487X-2201053540
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Development : Strategi Pengembangan Masyarakat.
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Lingkungan PT Petrokimia Gresik). Universitas
Brawijaya.
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Kerusakan Mangrove Di Pusat Restorasi Dan
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Jurnal Kelautan Tropis, 18(2), 64–69.
https://doi.org/10.14710/jkt.v18i2.516
Assidiq, K. A., Rinuastuti, B. H., Manajemen, M., &
Mataram, U. (2021). SETANGGOR Jurnal Magister
Manajemen Unram. 10(1), 58–71.
Avotra, A. A. R. N., Chenyun, Y., Yongmin, W., Lijuan, Z.,
& Nawaz, A. (2021). Conceptualizing the State of the
Art of Corporate Social Responsibility (CSR) in
Green Construction and Its Nexus to Sustainable
Development. Frontiers in Environmental Science,
9(December), 1–13.
https://doi.org/10.3389/fenvs.2021.774822
Awan, U., Sroufe, R., & Kraslawski, A. (2019). Creativity
enables sustainable development: Supplier
engagement as a boundary condition for the positive
effect on green innovation. Journal of Cleaner
Production, 226, 172–185.
https://doi.org/10.1016/j.jclepro.2019.03.308
Barauskaite, G., & Streimikiene, D. (2021). Corporate
Social Responsibility and Financial Performance of
Companies: The Puzzle of Concepts, Definitions and
Assessment Methods. Corporate Social
Responsibility and Environmental Management,
28(1), 278–287. https://doi.org/10.1002/csr.2048
Bowen, H. R., Bowen, P. G., & Gond, J. P. (2013). Social
responsibilities of the businessman. In Social
Responsibilities of the Businessman.
https://doi.org/10.2307/3708003
Dewi, A., & Rosilawati, Y. (2020). Studi Kasus Program
CSR PT. Pertamina RU II Sungai Pakning pada Program Revitalisasi Kawasan Mangrove di Provinsi
Riau. CHANNEL: Jurnal Komunikasi, 8(2), 151.
https://doi.org/10.12928/channel.v8i2.16652
Direktorat Pendayagunaan Pesisir, R. I. (2015). Profil Pusat
Restorasi dan Pembelajaran Mangrove (PRPM).
Eddy, S., Iskandar, I., Rasyid Ridho, M., & Mulyana, A.
(2019). Restorasi Hutan Mangrove Terdegradasi
Berbasis Masyarakat Lokal. Jurnal Indobiosains,
1(1), 1–13. https://jurnal.univpgripalembang.
ac.id/index.php/biosains
Eddy, S., Mulyana, A., Ridho, M. R., & Iskandar, I. (2015).
Degradasi Hutan Mangrove Di Indonesia.
1(November), 240–254.
Elkington, J. (1997). Cannibal With Forks: The Triple
Bottom Line of 21st Century Business. In Capstone
(Vol. 13, Nomor 1). Capstone Publishing Limited.
Gardner, A., Greenblatt, K., & Joubert, E. (2005). What we
know about exit strategies: Practical guidance for
developing exit strategies in the field. Security,
September, 1–29.
Hammer, J., & Pivo, G. (2017). The Triple Bottom Line and
Sustainable Economic Development Theory and
Practice. Economic Development Quarterly, 31(1),
25–36. https://doi.org/10.1177/0891242416674808
Haryanti, D. (2021). Program Corporate Social
Responsibility Kompas Gramedia Berdasarkan Triple
Bottom Line. Focus : Jurnal Pekerjaan Sosial, 4(1),
51. https://doi.org/10.24198/focus.v4i1.33815
Hertati, D. (2020). Pengembangan Hutan Mangrove
Berbasis Masyarakat Di Wonorejo Surabaya.
Prosiding Seminar dan Call For Paper, 20, 21.
Karyanto, D. W., Ridwan, Susanti, Rahayu, H., & Hidayah,
N. (2018). Strategi Komunikasi untuk Konservasi
Alam (H. Surjadi & M. Sragih (ed.)). Kementerian
Lingkungan Hidup dan Kehutanan (KLHK).
Kementerian Kelautan dan Perikanan. (2022). pusatrestorasi-
dan-pengembangan-ekosistem-pesisirprpep.
Ditjen P4K.
https://kkp.go.id/djpdspkp/page/2202-realisasiinvestasi-
sektor-kelautan-dan-perikanan
Komunikasi Korporat PG. (2023). Kontribusi Petrokimia
Gresik dalam Pelestarian Lingkungan. PT Petrokimia
Gresik. https://petrokimiagresik.
com/news/kontribusi-petrokimia-gresikdalam-
pelestarian-lingkungan
Kristiyono, Y. R., & Felim, C. (2021). Pengaruh
Interpersonal Influence, Altruism, Dan Environment
Knowledge Terhadap Green Purchasing Behaviour
Konsumen the Body Shop Yang Dimediasi Oleh
Environment Attitude. Ultima Management : Jurnal
Ilmu Manajemen, 13(1), 47–61.
https://doi.org/10.31937/manajemen.v13i1.1912
Kurnia, A., Shaura, A., Raharjo, S. T., & Resnawaty, R.
(2019). Sustainable Development dan CSR. Prosiding
Penelitian & Pengabdian Kepada Masyarakat, 6(3),
231–237. https://doi.org/10.1007/978-3-319-97649-
5_2
Kurniawan, N. C., & Efendy, M. (2020). Pemetaan Garis
Pantai Berdasarkan Identifikasi Karakteristik
Sedimen Dasar Dan Hidrooseanografi Studi Kasus
Pesisir Gresik Utara. Juvenil:Jurnal Ilmiah Kelautan
dan Perikanan, 1(1), 66–74.
https://doi.org/10.21107/juvenil.v1i1.6825
Maryani, D., & Nainggolan, R. R. E. (2019). Buku
Perkembangan Masyarakat. Deepublish Publisher.
Masum, A., Aziz, H. H. H. A. A., & Ahmad, M. H. (2020).
Corporate Social Responsibility and its Effect on
Community Development: An Overview. IOSR
Journal of Business and Management, 22(1), 35–40.
https://doi.org/10.9790/487X-2201053540
Maulana, M. (2019). Asset-Based Community
Development : Strategi Pengembangan Masyarakat.
Empower: Jurnal Pengembangan Masyarakat Islam,
4(2), 259.
https://doi.org/10.24235/empower.v4i2.4572
Michael, R., Raharjo, S. T., & Resnawaty, R. (2019).
Program CSR Yayasan Unilever Indonesia
Berdasarkan Teori Triple Bottom Line. Focus: Jurnal
Pekerjaan Sosial, 2(1), 23.
https://doi.org/10.24198/focus.v2i1.23116
Miles, M. B., & Huberman, M. A. (1994). Qualitative Data
Analysis. SAGE Publications, Inc.
Nayenggita, G. B., Raharjo, S. T., & Resnawaty, R. (2019).
Praktik Corporate Social Responsibility (CSR) Di
Indonesia. Jurnal Pekerjaan Sosial, 2(1), 61–66.
Nurwulan, R. L., Kurniasih, N., & Umihami. (2022).
PEMBERDAYAAN MASYARAKAT PROGRAM
CORPORATE SOCIAL RESPONSIBILITY (CSR)
BIDANG LINGKUNGAN. Ilmu Kesejahteraan
Sosial, 4 (1), 1–20.
Pemerintah Indonesia. (2007). UNDANG-UNDANG
REPUBLIK INDONESIA NOMOR 40 TAHUN
2007 TENTANG PERSEROAN TERBATAS. In
Republik Indonesia (40 year 2007; Nomor 235, hal.
245).
Pemerintah Republik Indonesia. (2021). Peraturan Menteri Badan Usaha Milik Negara Republik Indonesia
Nomor Per-05/MBU/04/2021 Tentang Program
Tanggung Jawab Sosial Dan Lingkungan Badan
Usaha Milik Negara. In Jdih Bpk Ri (Nomor 438).
https://peraturan.bpk.go.id/Home/Details/171151/per
men-bumn-no-per-05mbu042021-tahun-2021
Peña-Miranda, D. D., Guevara-Plaza, A., Fraiz-Brea, J. A.,
& Camilleri, M. A. (2021). Corporate Social
Responsibility Model for a Competitive and Resilient
Hospitality Industry. Sustainable Development, 30(3),
433–446. https://doi.org/10.1002/sd.2259
Permatasari, M. P., & Setyastrini, N. L. P. (2019).
Pengungkapan Tanggung Jawab Sosial Perusahaan
Ditinjau Dari Teori Legitimasi Dan Teori
Stakeholder. Jurnal Akuntansi dan Perpajakan, 5(1),
29–43.
https://jurnal.unmer.ac.id/index.php/ap/article/view/2
559/0
Philips, R., & Pittman, R. H. (2009). An Introduction to
Community Development. Routledge.
Prasetyo, A. E., Setyaningrum, P., & Prasetya, F. A. (2022).
Pengembangan Wisata Warakas berbasis Edu Eco
Wisata sebagai Penunjang Kampung Bahari
Nusantara. Jurnal Pengabdian dan Pemberdayaan
Masyarakat, 1(2), 12–21.
Prasetyo, A., Santoso, N., & Prasetyo, L. B. (2017).
Kerusakan Ekosistem Mangrove Di Kecamatan
Ujung Pangkah Kabupaten Gresik Provinsi Jawa
Timur. Journal of Tropical Silviculture, 8(2), 130–
133. https://doi.org/10.29244/j-siltrop.8.2.130-133
PT Petrokimia Gresik. (2023). Bina Lingkungan. PT
Petrokimia Gresik. https://petrokimiagresik.
com/page/bina-lingkungan
Rochmaniah, A., & Sinduwiatmo, K. (2020). Buku Ajar
Corporate Social Responsibility Dan Community
Development. In I. D. Rodiyah (Ed.), Buku Ajar
Corporate Social Responsibility Dan Community
Development (1 ed.). UMSIDA Press.
https://doi.org/10.21070/2020/978-623-6833-77-3
Rosalina, V. (2022). Implementasi Corporate Social
Responsibility (CSR) Terhadap Peningkatan
Kesejahteraan Masyarakat dalam Perspektif
Ekonomi Islam (Studi Pada PT Pemuka Sakti Manis
Indah Waykanan) (Vol. 33, Nomor 1). Universitas
Islam Negeri UIN Raden Intan Lampung.
Saraswati, A. A. (2017). Reposisi CSR (Corporate Social
Responsibility) Di Indonesia. Jurnal Polinter Prodi
Ilmu Politik FISIP UTA’45 Jakarta, 3(1), 15–28.
Sari, Y. D. (2013). Implementasi Corporate Social
Responsibility (CSR) Terhadap Sikap Komunitas
Pada Program Perusahaan. Jurnal Ilmu Komunikasi
(JIK), Vol. 3 (No, 106–130.
http://repository.petra.ac.id/16749/
Setiadarma, A. (2021). Etika Dalam Melakukan Kegiatan
Corporate Social Responsibility (CSR). IKON Jurnal
Ilmu Komunikasi 2021 (Universitas Persada
Indonesia Y.A.I), XXVI(1), 1–9.
Shahzad, M., Qu, Y., Javed, S. A., Zafar, A. U., & Rehman,
S. (2020). Relation of Environment Sustainability to
CSR and Green Innovation : A Case of Pakistani
Manufacturing Industry. Journal of Cleaner
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Published
2023-11-23
How to Cite
Maulidiyyah, N., & Setiadi, T. (2023). IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) MANGROVE RESTORATION AND LEARNING CENTER (PRPM) MENGARE PROGRAM. The Commercium, 7(3), 139-149. Retrieved from https://ejournal.unesa.ac.id/index.php/Commercium/article/view/57536
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