PENGARUH LIVE STREAMING SHOPPING OLEH INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP (Survei Pada Shopper Live Streaming @Louissescarlettfamily)

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Published: Mar 4, 2024
DOI: https://doi.org/10.26740/tc.v8i1.58930
Keywords:
Live Streaming Shopping, Influencer, Purchase Decision, Tiktok Shop

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Tira Mada
Universitas Negeri Surabaya
Herma Retno Prabayanti
Universitas Negeri Surabaya

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How to Cite
Mada, T., & Prabayanti, H. R. (2024). PENGARUH LIVE STREAMING SHOPPING OLEH INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP (Survei Pada Shopper Live Streaming @Louissescarlettfamily). The Commercium, 8(1), 87–97. https://doi.org/10.26740/tc.v8i1.58930
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Vol. 8 No. 1 (2024): The Commercium
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