PENGARUH LIVE STREAMING SHOPPING OLEH INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP (Survei Pada Shopper Live Streaming @Louissescarlettfamily)

Tira Mada; Herma Retno Prabayanti

doi:10.26740/tc.v8i1.58930

PENGARUH LIVE STREAMING SHOPPING OLEH INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP (Survei Pada Shopper Live Streaming @Louissescarlettfamily)

Authors

Tira Mada Universitas Negeri Surabaya
Herma Retno Prabayanti Universitas Negeri Surabaya

DOI:

https://doi.org/10.26740/tc.v8i1.58930

Keywords:

Live Streaming Shopping, Influencer, Purchase Decision, Tiktok Shop

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Published

2024-03-04

How to Cite

Mada, T., & Prabayanti, H. R. (2024). PENGARUH LIVE STREAMING SHOPPING OLEH INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP (Survei Pada Shopper Live Streaming @Louissescarlettfamily). The Commercium, 8(1), 87–97. https://doi.org/10.26740/tc.v8i1.58930