MANAJEMEN PRODUKSI PROGRAM “MOJOK MENTOK” MEDIA ONLINE MOJOK.CO PADA TAHUN 2022/2023

Abstract

Research on program production management is an interesting research. In this study, researchers chose
the "Mojok Mentok" program which was broadcast through online media Mojok.co in 2022/2023. Mojok.co
or PT. Narasi Akal Jenaka is an online media located at Perum Sukoharjo Indah A8 RT 09 RW 16 Dukuh
Purworejo Sukoharjo Village, Ngaglik Sleman, D.I. Yogyakarta. Researchers chose the "Mojok Mentok"
program because it has a uniqueness in the process of delivering news which is delivered lightly and spiced
with humor. This research uses a qualitative descriptive approach using the 6M theory by George Terry as
its conceptual framework. This research method involves direct observation, interviews with the production
team, and analysis of program content. The collected data was analyzed using an inductive approach to
identify patterns, challenges, and production management practices used in the creation of the "Mojok
Mentok" program. The results showed that the production management of this program involves strong
coordination between various elements, including people, methods, machines, materials, money, and
markets as described in 6M theory. These findings provide deep insights into how the production
management of online media programs can be applied in practice, as well as contribute to the further
development of media production management theory.