LM WEDDING PLANNER & EVENT ORGANIZER COMMUNICATION PATTERNS IN ESTABLISHING BUSINESS RELATIONSHIPS WITH VENDORS

Abstract

This study aims to investigate the communication patterns of LM Wedding Planner & Event Organizer in
establishing business relationships with vendors. The subjects of this study consist of six informants, including
LM Wedding Planner & Event Organizer and vendors who have business collaborations, namely Laksmi
Muslimah, Niko Eco Catering, Eden Design, as well as the two clients of LM Wedding Planner & Event
Organizer. The researcher employed a qualitative method and analyzed the data using data reduction, data
display, and conclusion drawing. The results indicate that the communication patterns within both the LM
Wedding Planner & Event Organizer team and the vendors include formal communication patterns such as
upward, downward, and horizontal. communication. Furthermore, LM Wedding Planner & Event Organizer
uses an interactional business communication model to interact with vendors, while the vendors also use the
same communication model, namely interactional business communication, to interact with LM Wedding
Planner & Event Organizer.