Analisis Pengaruh Electronic Word of Mouth (E-WOM) di Media Sosial terhadap Niat Beli Produk Skincare  (Survey pada Followers Instagram Sociolla)

Lizziya Aulianisa Uzdah; Asmunin Asmunin

doi:10.26740/jeisbi.v4i2.52860

Analisis Pengaruh Electronic Word of Mouth (E-WOM) di Media Sosial terhadap Niat Beli Produk Skincare (Survey pada Followers Instagram Sociolla)

Authors

Lizziya Aulianisa Uzdah Universitas Negeri Surabaya
Asmunin Asmunin

DOI:

https://doi.org/10.26740/jeisbi.v4i2.52860

Keywords:

Information Acceptance Model, eWOM, skincare, niat beli, sociolla

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Published

2023-07-25

How to Cite

Uzdah, L. A., & Asmunin, A. (2023). Analisis Pengaruh Electronic Word of Mouth (E-WOM) di Media Sosial terhadap Niat Beli Produk Skincare (Survey pada Followers Instagram Sociolla). Journal of Emerging Information Systems and Business Intelligence, 4(2), 118–125. https://doi.org/10.26740/jeisbi.v4i2.52860