Pengaruh Gamifikasi Terhadap Customer Brand Engagement Dalam Membentuk Customer Experience (study case : Shopee Cocoki)

Maula Cahya Amalia; Ghea Sekar Palupi

doi:10.26740/jeisbi.v5i3.61009

Pengaruh Gamifikasi Terhadap Customer Brand Engagement Dalam Membentuk Customer Experience (study case : Shopee Cocoki)

Authors

Maula Cahya Amalia Universitas Negeri Surabaya
Ghea Sekar Palupi

DOI:

https://doi.org/10.26740/jeisbi.v5i3.61009

Keywords:

Customer Brand Engagement, Customer Experience, Gamifikasi, PLS-SEM, Smart PLS

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Published

2024-06-26

How to Cite

Amalia, M. C., & Palupi, G. S. (2024). Pengaruh Gamifikasi Terhadap Customer Brand Engagement Dalam Membentuk Customer Experience (study case : Shopee Cocoki). Journal of Emerging Information Systems and Business Intelligence, 5(3), 1–10. https://doi.org/10.26740/jeisbi.v5i3.61009