Public Opinion on MyTelkomsel Using DeLone and McLean Model on X

Abstract

The MyTelkomsel application is a digital service used by Telkomsel customers to access telecommunications information and services. The high number of users is accompanied by the emergence of various user opinions and complaints expressed through social media. This study aims to analyze user satisfaction with the MyTelkomsel application based on public opinions on the X (Twitter) platform using the DeLone and McLean Information Systems Success Model. The research data consist of 1,500 Indonesian-language tweets collected through a crawling process. The data then underwent a text preprocessing stage to improve analysis quality. Sentiment analysis was conducted using the RoBERTa model to classify user opinions into positive, neutral, and negative sentiments. Subsequently, each tweet was labeled into six dimensions of the DeLone and McLean model, namely System Quality, Information Quality, Service Quality, Use, User Satisfaction, and Net Benefits. Sentiment scores were used as quantitative values for each dimension. The relationships among variables were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicate that System Quality and Information Quality significantly influence User Satisfaction, while Service Quality shows a lower level of influence. This study is expected to provide academic contributions to the application of the DeLone and McLean model based on social media data and offer practical insights for the development of the MyTelkomsel application in improving service quality and user experience.

Keywords : MyTelkomsel, Sentiment Analysis, Social Media, DeLone and McLean, User Satisfaction, SEM-PLS